It's Christmas and you'd expect the estate agency industry to shut down. While less people put their properties on the market, there is still high demand from buyers. In fact, today's search volume data for south east London shows us there is a definite surge in buyers looking for a new home since I last reported on property demand in late September.


We're comparing web searches by buyers the following local areas:

  • East Dulwich
  • Dulwich/ Dulwich Village
  • West Dulwich
  • Peckham
  • Nunhead
  • Camberwell
  • New Cross
  • Herne Hill
  • Forest Hill
  • Honor Oak
  • Sydenham
  • Crystal Palace

In September, we found that Forest Hill, Crystal Palace and Brockley were by far the most searched-for areas, by people using the most popular property portal Rightmove. Rightmove is over twice as popular as Findaproperty and Zoopla among UK home-seekers.

Over the last 28 days the three most searched-for areas were Crystal Palace, Forest Hill and East Dulwich, in that order. Not a huge change, East Dulwich came in fourth all summer this year. Brockley has dropped to fifth place since securing a top-three position all summer long.

September is a very busy time of year for estate agents and Rightmove's data showed us the most popular areas had around 22-26,000 searches over that whole month. What's interesting, is that the top-three highest searches for the last 28 days (16th November - 14th December) fall between around 24-28,400 searches.This rise of about 2,000 more people looking for homes could be telling us that Christmas and New Year encourage people to think about new starts, or give workers the time to at least begin thinking about moving on.

Whatever the cause for a surge in demand from buyers, Christmas is a pretty good time to market your home. There are less properties to view which means your home has less competition. People also take holiday time, are able to offload children to relatives to view homes in peace and are generally in upbeat spirits. I've never heard of anyone booking a viewing on Christmas or Boxing Day, I think we can safely draw a line under that.