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Sell your property with Roy Brooks

Sell Your Property With Roy Brooks

Roy Roy Brooks has been established in south east London since 1934 and is dedicated wholly to the business of selling and letting homes.  An independent, owner-occupied company with long-standing expert staff, we deliver a level of personal service that is exceptional and unique. Let us guide you through it step-by-step

Valuation Perfect Pitch

Pitching the price of your property skillfully requires that we evaluate its cosmetic condition and future potential, in the context of prices achieved for similar properties recently. We also look at the asking prices of properties currently on the market that represent competition for your sale. We process this research in the light of current market demand, and suggest an appropriate asking price to you.

We aim to pitch the price perfectly at a level that maximizes enquiries and viewings, creating a momentum that translates into competitive offers. We have four staff who are qualified to value, so it is likely that one of us could be with you within 24 hours. Call us and we'll fix up a time to suit you.

Preparation Rehearsal

When you are happy with the price, we are ready to prepare your marketing material. A one-stop visit from our professional photographer will result in photos, floorplans, and the legally essential EPC. In true Roy Brooks tradition, we identify the unique selling points of your house and promote them in a set of details with one of our renowned write-ups. The process takes no longer than 48 hours. Once you've read through the details and are happy with them, your home can be live on the web in seconds.

"Just wanted to say, what a great set of details. You seem to have a talent for distilling the heart of a home into a few short paragraphs - which is probably why you brought the right buyer through the door so promptly. Thanks, let's hope the rest of the journey is as pleasantly painless!" DM

For some people, this is all too fast. Moving home is sometimes associated with big life decisions that take some getting used to. If you want to approach the process at a slower pace, that's fine. We can move at a pace to suit you. For exceptionally private people who want to keep the fact that they are selling hidden from prying eyes, a discreet service, Secret Agent is also available.

Marketing The Show Act 1

A marketing strategy will be planned for your property. Depending on the tone of the market and the nature of your property, this may involve a 'launch date' or 'open day'. Within moments of approving the details, your property will be automatically emailed to all the relevant applicants on our database. In addition to our own state-of-the art website, we upload to Rightmove, Findaproperty, Propertyfinder, Primelocation, Zoopla and many more. We also advertise in monthly glossies, London Property News and Living South, and weekly publications such as Southwark News. Viewings will be carried out by our trained staff and you will have feedback as soon as we have it.

Call us old-fashioned (or maybe it's because our director has a tele-sales background) but websites and glossies are standard fare in most agencies. At Roy Brooks however, the phone remains a very powerful tool for persuading viewers that we have found a property 'match'. No technology can substitute for the enthusiasm of a familiar and personal voice on the phone, who has understood the applicants' brief in detail, telling them that this property could be the one'.

Negotiation A Crescendo

Negotiation at Roy Brooks is not a mere process of taking offers and passing on vendor responses. Negotiation is an art which, if skilfully performed, will achieve you the maximum price. Our mature and experienced staff are unrivalled in their ability to negotiate high offers. If a vendor tells us they will settle for a lower figure we challenge ourselves to exceed it. There is no substitute for experience and knowledge in building a buyers' confidence and handling an effective sale.

Progression The Show Act 2

Too little is said of the sales progression process - the 8-10 weeks following your agreed sale when each and every day can present a hurdle or a hiccup to be overcome and renegotiated in your favour. At Roy Brooks, the owner himself undertakes this role. His mobile number is available and you are guaranteed a premium service. Communication is paramount during the sometimes protracted period of surveys, valuations, and questioning. James' familiarity with the vast majority of local solicitors, valuers and surveyors is a key factor in being able to move things along and get timely answers. You will never be left wondering.

"At a stressful time when everything is up in the air, you need something you can rely on. The whole team at Roy Brooks went the extra mile to ensure things went as smoothly as possible. We couldn't have hoped for a more professional service. Thanks." Sebastian Aslan

Exchange Of Contracts House Lights On

Now you can breathe knowing there's no going back! You have a date for the move and can instruct a removals company.

Completion Curtain call

Moving day. Ahhhhhhhhhhhh!

Dear James and Stacy, I just wanted to say a huge thank you to you both for being amazing over the past 7 months. I have found you both to be extremely efficient, committed, trustworthy, extremely supportive and reliable during our house sale and purchase. You both calmed me down and reassured me during the most difficult moments. I have been recommending the whole Roy Brooks team to friends considering moving. I found you all to be personable, warm, caring and very down to earth which makes you streets ahead of your competitors! Many many thanks to you all.

Katharine, Tristan and our 3 girls read more Testimonials and see